Copywriting
By understanding, adapting to, and implementing the language already in place at ARC, I was able to seamlessly transition into the role as Social Media Manager. I write 5-7 posts a week about varying topics, all geared to grab engagement and educate along the way. I have increased engagement across the board for ARC's social media platforms.
Engagement
Posts are not the only way to bring in likes and follows. I spend daily time ensuring that I am posting on ARCs social media stories, interacting with people who like, share, or comment on our posts and stories, replying to direct messages, managing ad campaigns, and interacting with other pages. All of this keeps our content relevant and algorithm-selected, and keeps our followers excited.
Story campaigns
As often as I can, I create original stories in order to attract engagement.
Post campaigns
ARC follows posting campaigns that are relevant to the other content we are putting out and the work we are doing seasonally. I select the perfect photo to grab audiences, ensure that these campaigns stay engaging, not repetitive, while also delivering the information we wish our followers to know.
Adding the occasional graphics into the mix makes a page more diverse. Here are some original graphics I have created for ARC during a campaign to address common herp identification mistakes.
